Operational Transformation
Innovative strategies to transform your business
Operational Transformation
Innovative strategies to transform your business
About Sapphire and Lotus Pty Ltd
Sapphire & Lotus Pty Ltd is a media advisory business dedicated to empowering media agencies, marketing teams, and creative agencies through strategic operational transformation. Guided by core values of integrity, continuous learning, teamwork, and a client-first approach, Sapphire & Lotus partners with organisations to enhance efficiency, foster innovation, and build resilience in the ever-evolving media landscape.
Our Mission
We foster growth and collaboration, offering insights for sustainable success. Guided by “Sapphire” and “Lotus” — symbols of wisdom, transformation, and resilience — we are trusted advisors, helping clients navigate challenges and seize opportunities for lasting success.
Sapphire and Lotus Media Advisory Services
Operational Transformation Strategy
Automation and Efficiency Enhancement
Custom transformation roadmaps, balancing resources and new technologies.
Automation and Efficiency Enhancement
Automation and Efficiency Enhancement
Scalable workflow solutions for media planning and buying.
Team Structure and Leadership Planning
Team optimisation and leadership development models.
Reporting and Accountability Frameworks
Governance structures with clear metrics and objectives (ways of working).
Transition Services
Seamless client onboarding/offboarding transition support and parental cover.
Training and Coaching
Media industry-specific training and mentoring for future leaders.
Media Evaluation
Media Evaluation
Media Evaluation
Evaluation of effectiveness of media activities in a competitive environment.
Malcom Connor, Founder and Managing Director
Professional Background
Malcom brings a wealth of expertise in media operations, strategic transformation, and leadership. As a seasoned Chief Operating Officer, he has spearheaded digital transformation initiatives, introducing automation to media buying workflows. His experience includes work with high-profile clients such as the Australian Government, where he developed innovative platforms to enhance operational efficiency. Known for his strategic vision and adaptability, Malcom aligns client needs with industry best practices to drive impactful change.
Core Expertise
- Leadership: Inspiring teams to embrace innovation and establish sustainable, accountable practices.
- Operational Excellence: Understands the business from the ground up and identifies opportunities to develop impactful yet pragmatic strategic plans.
- Project Management: Oversees projects to completion, coordinating stakeholders and managing concurrent initiatives.
- Financial Acumen: Optimises resources, reduces inefficiencies, and ensures financial stability.
- Strategic Transformation: Leverages emerging technologies to enhance competitive advantage.